Social Marketing and Brand Risk

My industry is Web Development and mild digital marketing; so it is very important for our company to have a strong social media presence. In order to offer things like social media and Search Engine Optimization (SEO) we need to showcase our skills.  Using social media for business boosts your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. (The Content Factory Staff). Without the ability to showcase these skills our brand would be poorly represented and companies would be less likely to work with us.  If we are trying to sell these services; companies will likely research us so we need to have a presence on social media for those companies to see. Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. (Angelova, 2013).

The real question more so is which audience should your company cater to more. It is important for web and digital companies to showcase their “fun” work environments to future employees. Many businesses organize employee outings and team building activities, including company parties, outdoor activities, cocktail receptions and more. Not only are these activities excellent for team building and employee engagement but they provide an opportunity to share the event on social media. (Wade, 2016). It is important to showcase these fun things but maintain a professional voice for your consumers. This is something that is needed but if done wrong can really bring a company down.

References

The Content Factory Staff. (Date N/A). 16 Reasons Why Your Business NEEDS Social Media Marketing. Retrieved March 5, 2017 from: http://www.contentfac.com/9-reasons-social-media-marketing-should-top-your-to-do-list/

Angelova.V. (2013, September 2). Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. Retrieved March 5, 2017 from: http://www.likeable.com/blog/2013/09/7-reasons-why-social-media-is-an-absolute-must-for-business-branding

Wade.H. (2016, July 10). 5 Ways to Reflect Company Culture Through Social Media. Retrieved March 5, 2016 from: http://www.business2community.com/human-resources/5-ways-reflect-company-culture-social-media-01589973#EH8Wbv3DslIAIkr7.97

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