There are several best practices to use for both blogging and Twitter in this blog I will discuss a few options to help you with your digital marketing campaigns. 
When using Twitter one of best practices to stick to is staying on point. Keep it short; a concise Tweet makes an impact. Keep each Tweet focused on one specific message rather than trying to communicate multiple things. You can include a link to a blog post or website if you have a longer message to convey. (Twitter Staff, 2016). Users do not turn to Twitter for the full story. Think of this outlet as just the headlines, provide enough information to bring something to the attention of users. With that teaser you want to encourage users to find out more so providing a link could be helpful. 
Another best practice would be always be ready to engage; twitter was built with the idea of micro-conversations in mind. For brands on Twitter, this has become the go-to network to reach out to customers, answer questions and give feedback. According to the Sprout Social 2016 Q2 Index, roughly 36% of users choose to reach out to brands on social media over sources like 1- 800 numbers and support websites. (York, 2016). Social media moves quickly and it is not only important to stay up with it but be quick to engage with your users. Having an engaging two way conversation with your users is vital to keep them interested in your brand.
When it comes to your blog there are two key things to use in best practices to maintain this medium for your brand. If you are just starting out, this phrase “Quality over quantity” is something that should be ingrained into your memory. Content is the single most important factor. (Ling, Date N/A). 
It is important to know that while it is important to create content and generate posts those posts should be oh high quality to the consumers. It is also important to read things and stay informed on things outside of the brand or industry you represent. Staying up to date on all things is just as important as being well informed on the industry you represent. Venture outside of your industry publications. Find a host of amazing content sources — a great podcast, a great magazine, a great YouTube channel, a great bunch of websites — and consume that content just because it’s high-quality, innovative, and interesting. It’ll help you improve skills like storytelling and story structuring, and give you ideas for new content formats to experiment with. (Wainwright, 2013). There are several ways to benefit from reading things unrelated to your field, this could provide you with insight a new voice or even something new to discuss all could help benefit your writing.
These are just some of the best practices you could use while marketing in the Twitter and blog digital mediums. I would also encourage you to do some additional research because while these could help others it is always best to see what fits your field, brand and mission as it could differ than what I would use in mine. 
In my industry we have to use these practices to stay relevant with the consumer as well as engage users to become interactive. The two way conversation is what allows additional traffic to our cause. This helps us create more traffic and attract additional users to engage.
References
Twitter Staff. (2016, Date N/A). What to Tweet. Retrieved March 14, 2017 from: https://business.twitter.com/en/basics/what-to-tweet.html
York.A. (2016, July 27). The Twitter Best Practices Handbook. Retrieved March 14, 2017 from: http://sproutsocial.com/insights/twitter-best-practices/
Ling.S. (Date N/A). SEO Starter Guide: 10 Blogging Best Practices. Retrieved March 14, 2017 from: http://www.poweredbysearch.com/blog/seo-starter-guide-10-blogging-best-practices/
Wainwright.C. (2013, September 25). What the Best Business Bloggers Do (And You Should Too). Retrieved March 14, 2017 from: https://blog.hubspot.com/marketing/blogging-best-practices-list#sm.001sv4h1n19kzen4tmd2iasm0meuc
Lauren (Laurie) Markowski 